NF

From: Gladwin, Michigan
Genre: Hip-Hop
For fans of: Eminem, Cordae, Logic, Machine Gun Kelly

It seems that, in the blink of an eye, NF has become a certified hip-hop superstar—39 RIAA certifications, four Billboard top 10 albums, and billions of streams. But his fans know that Nathan Feuerstein,  better known as NF, is a bonafide underdog who has been honing his craft for over a decade. For NF, his ascent to superstar status is a product of his consistent pursuit of greatness—nothing more and nothing less.

Perhaps the most striking through-line in NF’s career is his skill as a storyteller. One standout in his discography is “STORY”, a visceral account of a life-or-death experience that feels more like watching a movie than listening to a song. This song, and many others, is paired with a cinematic music video directed by NF’s longtime collaborator Patrick Tohill. Simply put, if you’re just getting into NF, his blockbuster music videos are the best way to experience his work (and get your heartbeat racing).