AMAARAE
From: New York, NY
Genre: Pop, R&B, Afrobeat, Alté
For fans of: Kali Uchis, Ayra Starr, Juls, Ravyn Lenae, Show Dem Camp
A songwriter, singer, producer and engineer, Amaarae’s journey has been nothing short of extraordinary with massive accolades already under her belt. Bronx-born and raised between Accra in Ghana, Atlanta, Georgia and Hackettstown, New Jersey, Amaarae’s cross-cultural experience is the driving force behind her experimental ethos. Her unique approach and perspective has catapulted her to the forefront of Nigeria’s Alté scene. From selling mixtapes to her highschool classmates, to learning music production and engineering, and founding her own independent record label Golden Angel LLC—which originated in Ghana and is now US domiciled—Amaarae is a rare, authentic, and inspiring talent.
In 2020, Amaarae cemented her place as one of music’s most exciting new artists with her breakthrough album, The Angel You Don’t Know. With over 522 million streams to date, this genre-defying project saw her thrive outside of the Afro-pop parameters and re-define for herself what it means to create African music today. It received large critical acclaim by The New York Times, NPR, Rolling Stone, Pitchfork, Billboard, and many more. The quintessential album introduced Amaarae’s viral sensation, “Sad Girlz Luv Money,” which received an electrifying remix from Kali Uchis and Moliy and has since been certified platinum. The track has amassed over 379 million global streams, broke onto the Billboard 100 chart, and hit the #1 song on TikTok for multiple weeks. “Sad Girls Luv Money” solidified Amaarae as the first Afrobeats female artist to debut on the Billboard Hot 100 and to do so independently.
A bona fide fashion world darling, she has graced front row seats the world over at London, Paris and Milan’s Fashion Weeks for Coperni, Jacquemus, Diesel, Dipetsa, Mowalola and many others. Additionally, in 2021 she made her big screen debut with the release of her sensational track “A Body, A Coffin'' from the ‘Wakanda Forever Prologue’ soundtrack.
Amaarae just released her highly anticipated sophomore album Fountain Baby—a boundless exploration of sounds from Y2K, R&B, hip-hop, Afropop, punk, alternative rock, and beyond. “Fountain Baby exudes an unstoppable surge of sex appeal, abundant blessings, and undeniable swag,” reflects Amaarae. “It serves as my vibrant declaration to the world that I am a truly blessed child of God.”